Giant-Sized Fun: A Summer Activation at Westfield
Creating an Immersive Family-Friendly Garden Across Two London Centres
Client Overview
Transforming Retail Space into Playful Escapes
Westfield Europe Ltd is a major retail destination with two flagship shopping centres in London. Known for their experiential approach to customer engagement, they approached EPH Creative with a vision for a giantโs garden-themed summer activation designed to attract families and elevate footfall during the school holidays.
The Brief
Creative Collaboration with Big Demands
Westfield needed support in both the designing and producing of bespoke props and with hiring select items from our existing collection. The brief required:
- Fire-resistant, durable, public-friendly props
- Creative collaboration with another set and stage company
- A seamless multi-site setup, with the activation moving from one centre to another
- Integration with existing games and large-scale structures (like Zorb pools)
- Visually impactful, highly interactive photo opportunities
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All of this had to be delivered under tight timelines, with safety and logistics top of mind.
Our Approach
From Concept to Creation
Westfield provided initial design concepts, which we adapted for practical production, rental stock integration, and material compliance. Our team provided a complete solution:
- Design and development consultation
- Material testing for flame retardancy and public durability
- Collaborative coordination with other vendors
- Site visits, project management, and a 3-night install at each centre
- Ongoing support and future-proof design for rental use
The Experience
A Giant Garden Brought to Life
The result was a whimsical, oversized garden environment perfect for summer exploration:
- Giant foam grass blades to run through and hide behind
- A rigged watering can, โpouringโ over guests in a giant flowerpot
- Oversized trowels, vibrant flowers, and colourful, playful props
- A visual experience that tied in seamlessly with Westfieldโs wider activation plans
Despite the projectโs complexity, we turned around the entire activation in just 8 weeks, with only 3 weeks for production.
The Outcome
Engagement, Impact, and Sustainability
The activation was a huge hit with families and visitors, offering an interactive, playful environment designed for sharing and memory-making.
Feedback highlighted:
- Exceptional build quality and project delivery
- Positive guest engagement and footfall uplift
- Huge appreciation for the sustainability focus – all bespoke builds are now part of our rental stock, reducing waste and cost for future clients
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We also used the opportunity to develop new, more compact versions of our giant flowers, now part of our standard range, perfect for future events.
What's Next
More to Come from Westfield & EPH
This project has opened the door to new conversations around upcoming Summer and Christmas campaigns, further reinforcing our reputation as the go-to partner for sustainable and high-impact shopping centre activations.
Letโs Grow Something Giant Together
Looking to create a high-impact activation that turns heads and builds buzz?
Let EPH help you bring it to life, with themed props, bold builds, and sustainable design.
Contact us today to start planning your next big idea.
01937 222 777 – weโre here to help.
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