THE GAME GALLEON
Game Digital are the leading gaming retailer in the UK and Multiplay are best known for their epic Insomnia gaming festivals. At the time of this project, Game Digital had just acquired Multiplay and this was to be announced at Insomnia Gaming Festival.
The festival is all about gaming and is the place for gamers to do what they love, game! There is everything from e-sport competitions and an expo stage with special guests to cosplay masquerades and LAN parties.
At EPH Studios we are theming experts, so there was no doubt that we could provide an industry quality exhibition stand and elevate it to that immersive level on their chosen theme. From the lush foliage and the feeling of tropical sands right through to smells and sounds. We produced initial immersive stand designs and 3D renders of the space, using the bounty of exciting props available from Event Prop Hire. But this was not enough for the project and we knew it. Like all projects, we ask, where is that potential? Success would be measured on how guests felt when they experience the festival. What would they share on social? What would they talk about after? Where would they gravitate to? What would they remember?
We have produced numerous exhibition style events at EPH Studios, but this is one that we are most proud of. We pulled from our experience and knowledge then threw in our trademark twist with our response, ‘The Game Galleon’.
There was no doubt that this would be a difficult build, but we always aim to do everything to stay true to the concept. With the Game Galleon we managed to build something that stayed completely true to the concept without compromising the functionality. The Game Galleon was designed and built over a 12-week period and debuted at Insomnia 55. This was a huge project to design and build in such a short time-frame, but the result is a true testament to the hard-working fabricators and talented artists in the EPH Studios production team.
A key part of this build was that we had to make it possible to flat pack down into easy to assemble parts. This is something we excel in with the Event Prop Hire products that EPH Studios produces, this was that, but on an epic scale! Speed was key as it had to be fully built within a 6-hour time window. The creativity we brought to this bespoke build was unmatched and the outcome was a great success. The event guests loved the Game Galleon, it stole the show, trending at every festival it appeared in. The amazing images showing the Game Galleon surrounded by people were both mind blowing and extremely rewarding.
Both Multiplay and Game were blown away by the level of quality and felt that the end result surpassed all expectations. This was a very demanding project but at EPH Studios we love what we do, and we really care about getting the most from projects we are part of. The Game Galleon is the perfect hybrid of fun sculptural form and functional design, bringing to life the excitement and imagination of the gaming world.