• Create content and manage the product website to generate demand for the product and
ensure the range is relevant and easy to buy.
• Create content for NEW, seasonal, and themed products that can be used in various
marketing channels.
• Optimise Content on the website to reflect current market and product trends.
• Analyze web traffic to develop continued sales development.
• Work with the product manager and concept team to improve and develop existing
and new themes.
• Work with the concept team to curate compelling themes and functions in all
channels
• Extensively research new product ideas and market trends to form part of new
product brief requests and concepts.
• Input and maintain competitor information and share with the organisation.