Runefest 2017

For the 6th year running Event Prop Hire had the pleasure of working with Jagex Games Studio and Mulitplay Events to design and build the annual RuneScape fan convention, RuneFest. Returning to Battersea Evolution for the second year, we had the brief to completely transform the blank canvas venue space to immerse the community into the world of RuneScape. Having held the convention at Battersea Evolution the previous this year we had the new challenge of ensuring this familiar space looked completely different to the popular 2016 event, installing new feature builds and manipulating the exploration and journey of the players in an all new and exciting way.

In order to achieve this we decided to transport the community back to the very beginning and recreate the popular in-game map to explore first hand; including in-game sounds and iconic features. The initial challenge this presented us with was to create instantly recognisable reference points allowing players to understand the story as soon as they entered the event space. To achieve this we identified a common feature that ran through the map; the River Lum, which serves several settlements/regions connected by seven  bridges, two of which we brought to life within the event space.

Now we had our iconic central point we moved onto incorporating the functional areas of the event into the associated themed towns and spaces. As players entered the event they were welcomed by the trading town of Lumbridge, chosen as this area is linked to the River Lum by the fishing trade and is one of the default re-spawn points, so having the players starting their journey there seemed perfect. Lumbridge is also key to the game as this area houses gates and entranceways that lead through to other cities, such as Zanaris and Al Kharid which would lend themselves well to our player journey.

Another key element to the event that contributed to the navigated journey of players was the various skill chip activities that year on year we immerse into the event to encourage movement and adventure.  This year we chose skill chip activities to suit key iconic areas and true to life in-game challenges; they consisted of the cooks assistant skill in Lumbridge Mill, taking a selfie with the Dramen staff to access Zanaris and digging for bones in the Swamp.  By utilising the multiple in-game areas we were able to build pockets for varying themed spaces, perfectly leading from one to the other as we told the magical story of RuneScape.

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