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Riot Games: League of Legends, 10-year European celebration

Collider were appointed by Riot Games to deliver a celebration event for the leading game title League of Legends’ eagerly anticipated 10-year anniversary. Collider won the experiential business following a competitive pitch. Challenged to deliver ‘the experience our incredible community deserve’, elements of the League of League of Legends environment across 3000 square-metres of ExCel London, featuring immersive live theatre production, 500-seater LAN gaming arena and live global broadcast. The exclusive invite-only event took place was attended by 500 hand-picked players, flown in from across Europe, as a thank you for their contribution to the game and its community. League of Legends is the most played PC game globally, bringing in an estimated eight million concurrent players daily. This celebration represented a ‘Willy Wonka golden ticket’ moment for the gaming community. Credit: Collider

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